The first 3-5 seconds are critical. Use a compelling visual or question to immediately grab attention and stop the scroll.

Your ad will be viewed on a mobile device more than anywhere else. Make sure all elements are legible and clear on a small screen.

Go beyond a product shot. Create a simple narrative arc with a problem, solution, and call-to-action (CTA) to make the ad memorable.

Avoid overwhelming motion. Use animation to draw the eye to key information, like a discount code or CTA button.

The goal of the ad should be obvious, whether it’s “Shop Now” or “Learn More”. The CTA needs to be the final, undeniable focus of the animation.

Don’t rely on guesswork. Test different animations, colors, and hooks to find what truly resonates with your audience.

Maintain your brand’s colors, fonts, and tone. An ad should feel like a natural, vibrant extension of your brand identity, not a one-off asset.